On-Page Optimization

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page...

Off-Page Optimization

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines.

Search Engine Submission

Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages.

Bookmarking

A social bookmark is a link that people post to social websites for others to see because they find it interesting, valuable or cool.

Link Submission

This one is one, we're going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

On-Page Search Engine Optimization

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Some of the most effective ways to increase your page rankings on search engines.

Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Meta Descriptions containing a number of specific keywords.

Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor. URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.

Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

Off-Page Search Engine Optimization


Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. We need to embrace ourselves with the latest techniques to keep pace with the same to be competitive and successful. Here are the 7 SEO trends and techniques that you should implement for your business

Social Networking Sites

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.

Blogging

Blogs are very vital in every website. They have become very popular because they are user friendly. With one click publishing virtually everyone can make a blog. But not everyone can create a successful blog. For a blog to drive in traffic you need to incorporate SEO (search engine optimization) techniques to make your blog visible in search engine results and get visitors.

Link Baiting

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Perhaps you have copied/published another website’s content on your site, don’t forget to place their website link as a reference.

Photo Sharing

If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

Video Marketing

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

Of course, many websites use the same keywords, so search engines also consider off-site factors when deciding whether to rank one web page higher than another. Mainly, the number of links that point back to that website from other sources, and how reputable are those sites.

Off-page SEO is about building online authority – trust and reputation – for your website. The more trustworthy your page appears to be, the higher your page will rank in search engine results.

Forum Marketing

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.

Search Engine Submission


Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages.

The search engine submission process is done through two methods primarily. The first method is submitting one page at a time by using various webmaster tools such as Google Webmaster Central or Bing Webmaster Tools and by generating an up to date sitemap file along with a robots text file.

The second one requires submission of the entire site by submitting the home page and home page only to as many search engines as possible which is a mass submission process. This type of search engine submission requires that the webmaster submits the website's home page and then the rest will occur automatically after your site has been listed in multiple search engine databases and indexed by these search engines.

There is need for search engine placement with high rankings since there are several other websites with the same operations competing for the same business. This requires that, besides using search engine submission, webmasters must utilize search engine optimization as a means to increase their ranking and out perform the competition. This process enables them to improve the placement of their sites with higher rankings by utilizing various methods of search engine optimization, tactics and strategies.

Search engine submission also has the benefit of promoting your website on the internet within a short period of time. This will attract more traffic to your website by improving your online visibility. Furthermore, this allows the search engines to become aware of your online presence for user activity and potential sales. If you start to experience higher volumes of search engine traffic after the search engine submission process has begun then it shows that the search engines have indexed your site and visitors are now able to access it which can lead to gains on your investment.

Social Bookmarking


Online marketing has gravitated away from true-and-tried ad and affiliate marketing toward the rapidly growing world of global social networking. Social bookmarking is a great traffic-boosting search engine optimization (SEO) strategy because it’s easy, effective and trendy.

A social bookmark is a link that people post to social websites for others to see because they find it interesting, valuable or cool.

In a way, social bookmarks are just like the bookmarks you already have on your private computer. The difference between the two is that social bookmarks are saved to the web where they can be easily shared while private bookmarks are saved to your own browser.

The idea behind social bookmarking is simple: post links on popular social bookmarking websites to increase your own traffic and gain an ongoing stream of new readers and customers.

Content and links that are openly shared with other Internet users literally have unlimited growth potential. For example, one link can quickly multiply and reach thousands of desktops across the world if one user passes it on to others, and those users in turn do the same, and so on.

Because social bookmarks can be passed on indefinitely, they have the potential to reach a much wider audience and generate significantly more traffic than other online marketing methods.

Reasons why social bookmarking needs to form a part of your SEO strategy
  • Fast Site Indexing
  • Send Social Signals
  • Do-Follow Links
  • Targeted Traffic
  • Boost Your Page Rank

Link Submission


There are many ways through which you can increase traffic on your website. Below are some of the common factors for increasing traffic on your Website

  • Advertise
  • Get Social
  • Write Irresistible Headlines
  • Start Guest Blogging
  • Post Content to LinkedIn
  • Implement Schema Microdata
  • Link Internally
  • Make Sure Your Site is Responsive
  • Make Sure Your Site is Fast
  • Examine Your Analytics Data